العربية CDC · Consultation & Development Center
Diplomas and Training Programs
Professional diplomas and specialised training courses — delivered by CDC at the University of Science and Technology.
Part One: Diplomas and Training Programs
Functional Business Administration Diploma
The Functional (or Professional Administrative) Business Administration Diploma covers the practical
skills required by the labour market — focusing on administrative principles, developing
organisational performance, managing human and financial resources, and effective customer service.
Fundamentals and Principles of Management
- Management Concepts: The four functions of a manager (planning, organising, directing, and controlling).
- Leadership Skills: Self-leadership, guiding work teams, and problem-solving.
- Decision-Making: Mechanisms for analysing problems and making sound administrative decisions.
Human Resources and Organisational Behaviour
- Human Resources Management: Attracting talent, recruitment, and performance evaluation.
- Organisational Behaviour: Motivating employees and understanding the dynamics of the work environment.
- Effective Communication: Presentation skills, negotiation, and meeting management.
Marketing, Sales, and Customer Service
- Marketing Fundamentals: Market analysis, studying consumer behaviour, and setting objectives.
- Sales Management: Selling strategies and building strong relationships with customers.
- Customer Service: Handling complaints and improving the customer experience.
Financial and Operational Management
- Financial Management for Non-Financial Managers: Reading basic financial statements and understanding cash flows.
- Operations and Quality Management: Organising daily operations and quality control standards.
- Project Management: Fundamentals of planning and monitoring for small and medium-sized projects.
Accounting Diploma
The training axes of the Professional Accounting Diploma are diverse, covering the scientific and
practical aspects needed to qualify trainees for the financial labour market.
Accounting Concepts and Fundamentals
- Introduction to the science of accounting, its objectives, and its functions.
- The documentary cycle: analysing, recording, and posting financial transactions.
- Financing and commercial operations.
Accounting Treatments and Entries
- Accounting errors and methods of handling them.
- Preparing the trial balance and closing accounts before adjustments.
- Inventory, stocktaking, inventory adjustments, accruals, and prepayments.
- Fixed assets and their depreciation; debtors and provisions.
- Preparing the balance sheet and closing accounts after adjustments.
Practical and Technical Aspect
- Hands-on training on modern accounting systems (such as Onyx Pro).
- Field-visit programs and practical application in companies and institutions.
Digital Marketing Diploma
The comprehensive Digital Marketing Diploma includes a set of core pillars covering planning,
content creation, paid advertising, and data analysis — ensuring the building of a successful
digital presence.
Fundamentals and Business Strategy
- Digital marketing concepts compared to traditional marketing.
- Studying the target audience and analysing consumer behaviour.
- Building an integrated marketing strategy and a clear budget.
Content and Social Platforms
- Mastering marketing copywriting (Copywriting).
- Managing social media accounts (Meta, etc.).
- Email marketing strategies.
Digital Visibility and Advertising
- Search engine optimisation (SEO).
- Managing paid advertising campaigns (Meta Ads & Google Ads).
Modern Analysis and Development
- Employing artificial intelligence (AI) tools in marketing.
- Data analysis and tracking Key Performance Indicators (KPIs).
Part Two: Specialised Training Courses
🖥️ 1. Modern Secretarial and Office Management
📌 About the Course:
This course aims to equip participants with modern administrative and organisational skills to
manage offices effectively, keeping pace with digital transformation in document archiving,
meeting organisation, and time management with high efficiency.
🎯 Key Topics:
- The concept of modern offices and the advanced tasks of executive secretarial work.
- Skills for organising appointments, agendas, and managing meetings and writing minutes.
- Electronic archiving, managing indexes, and securing information and documents.
- Time management, prioritising, and dealing with office work pressures.
- Behavioural communication skills, protocol, and coordinating administrative transactions.
📊 2. Professional Project Management (PMP)
📌 About the Course:
An intensive program presenting the latest standard practices in planning, executing, and
monitoring projects according to the standards of the Project Management Institute (PMI) —
ensuring objectives are achieved within the specified time and budget.
🎯 Key Topics:
- The initiation phase and preparing the project charter (Project Charter).
- Planning the scope of work (Scope) and the Work Breakdown Structure (WBS).
- Managing the schedule, budget, and identifying the critical path.
- Risk Management and developing response and contingency plans.
- Performance monitoring, monitoring and controlling, and controlling quality and changes.
🎤 3. Training of Trainers (TOT)
📌 About the Course:
This course focuses on preparing professional trainers capable of designing training packages
and delivering them using modern interactive methods, and of managing training halls with
competence and confidence.
🎯 Key Topics:
- Principles of adult learning (Andragogy) and analysing training needs.
- Presentation and delivery skills, body language, and voice tone.
- Designing and building the training package and preparing activities and exercises.
- Trainee styles and how to deal with difficult personalities.
- Assessment tools and techniques and measuring training impact.
💊 4. Pharmaceutical Marketing
📌 About the Course:
A specialised program that equips medical representatives and marketing officers with the
practical skills and commercial sciences to promote medical and pharmaceutical products
ethically and professionally within the healthcare sector.
🎯 Key Topics:
- The pharmaceutical market environment and the ethical regulations governing pharmaceutical marketing.
- Medical presentation skills and persuading physicians and pharmaceutical purchasing officers.
- Competitor analysis and highlighting the drug's competitive advantages (Features vs Benefits).
- Managing sales territories and effective field-visit plans.
- Handling customer objections in the medical sector and building sustainable relationships.
📱 5. Professional Mobile Photography
📌 About the Course:
A practical course aimed at content creators and business owners to learn the techniques of
photography and videography using a smartphone, producing attractive, high-quality visual
content.
🎯 Key Topics:
- Mobile camera fundamentals (lighting, exposure, and visual composition rules).
- The art of product and commercial advertising photography with simple resources.
- Distributing natural and artificial lighting and shooting from different angles.
- Professional mobile photo editing and retouching apps.
- Video editing and sound effects using mobile devices.
📈 6. Preparing Economic Feasibility Studies
📌 About the Course:
This course enables participants to evaluate investment opportunities and prepare comprehensive
feasibility studies (marketing, technical, and financial) to make sound investment decisions
and reduce risk ratios.
🎯 Key Topics:
- Concepts and stages of feasibility studies and defining the project's objectives.
- The marketing study: estimating demand, market analysis, and expected sales volume.
- The technical and organisational study: operational costs, equipment, and location.
- The financial study: investment costs, profit flows, and payback period.
- Risk assessment and calculating profitability indicators (NPV & IRR).
🚀 7. Digital Marketing Applications
📌 About the Course:
The course includes training on the best tools and strategies for online marketing to improve
brand presence and increase sales across various digital platforms.
🎯 Key Topics:
- Social media marketing strategies (Social Media Marketing).
- Managing and launching paid advertising campaigns and analysing their results.
- Search engine optimisation (SEO) fundamentals and marketing content writing.
- Email marketing and creating landing pages (Landing Pages).
- Reading analytics and numbers (Analytics) to measure advertising return on investment (ROI).
🤝 8. Excellence in Customer Service
📌 About the Course:
This program focuses on building a culture of professional service — how to exceed customer
expectations and turn challenges and complaints into opportunities to strengthen brand loyalty.
🎯 Key Topics:
- Concepts of distinguished service and the customer journey (Customer Journey).
- Effective communication skills and positive thinking when dealing with customers.
- Strategies for absorbing anger and managing complaints intelligently.
- Customer types and how to adapt to each style's needs.
- Standards for measuring customer satisfaction and continuous follow-up to ensure quality.
✉️ 9. Commercial and International Correspondence (Arabic & English)
📌 About the Course:
Designed to develop the composition of commercial letters, reports, and emails according to
internationally recognised structures and styles — with efficiency and professionalism in both
Arabic and English.
🎯 Key Topics:
- Rules and structure of formal commercial letters and email etiquette.
- Drafting quotations, purchase orders, and commercial requests in both languages.
- Writing official and negotiation letters and covering contracts and international correspondence.
- Common mistakes in commercial writing and how to avoid them.
- Preparing periodic administrative reports and internal memos using professional templates.