العربية 
Sana’a — Concluding a vibrant season of academic and creative showcases, the Graphic Design and Multimedia Department at the Faculty of Computing and Information Technology at the University of Science and Technology (UST) in Sana’a wrapped up its series of scientific seminars for fourth-year students on Sunday, September 28, with the final seminar appropriately titled “Wasm” (Brand/Imprint).
Held at the Female Students’ Branch, the seminar centered on three main axes exploring visual identities and their evolution within modern market and technological landscapes:
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In the first axis, designer Bassam Al-Hattami spoke on “How to Turn Strategy into Visual Identity,” illustrating the mechanisms linking marketing vision with effective visual representation.
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In the second axis, department faculty member Mr. Mohammed Al-Mashrah addressed “When to Change or Develop a Visual Identity,” highlighting the key indicators and factors that necessitate rebranding or evolution to maintain market impact and differentiation.
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In the third axis, designer Zuhair Naseer presented “Modern Trends in Visual Identities,” reviewing prominent global directions in contemporary branding design.
The seminar was attended by Prof. Dr. Bilal Al-Fahidi, Dean of the Faculty of Computing and Information Technology, and Dr. Jawad Al-Hammadi, Head of the Graphic Design Department, alongside a number of faculty members and students who engaged actively with the presented topics through rich discussions.
This concluding event forms part of the faculty’s ongoing efforts to reinforce the integration between academic theory and practical industry practices.
