العربية 
Sana’a – The Consultancy and Development Center, in cooperation with the Administrative Sciences Department at the Faculty of Administrative and Human Sciences – University of Science and Technology (UST) in Sana’a, organized a specialized training course in digital marketing.
The course targeted female students across the department’s programs, most notably those specializing in Digital Marketing, alongside participation from students in other majors, including International Business Administration (English Section) and Business Administration.
The course aimed to develop technical and professional skills in digital marketing by introducing practical components covering the latest digital tools and technologies used in content creation and online platform marketing.
Trainer Ms. Maha Al-Mazaqi provided an explanation of modern digital applications and tools and the mechanisms for employing them in digital marketing, while trainer Mr. Zaher Al-Aghbari reviewed skills for interacting with target audiences, content creation methods, and attention-grabbing techniques that contribute to enhancing the digital presence of projects.
Prof. Dr. Munther Ishaq, Dean of the Faculty of Administrative and Human Sciences, emphasized the importance of digital marketing in building an effective digital identity that supports project success and sustainability, pointing to the growing need to acquire these skills amid rapid digital transformation.
For his part, Dr. Mohammed Shujaa Al-Din, Head of the Administrative Sciences Department, explained the importance of bridging trends with perceived value among target groups to achieve a sustainable marketing impact and enhance project success opportunities in the digital environment.
The course was held under the supervision and follow-up of Ms. Amani Al-Khamiri, Administrative Coordinator at the Faculty of Administrative and Human Sciences; Ms. Fathia Ghilan, Academic Supervisor; and Ms. Enas Al-Ansi, Coordinator of the Consultancy and Development Center at the Girls’ Branch, as part of ongoing efforts to organize and implement qualitative training programs for the Faculty’s female students.
The honoring ceremony was attended by Mr. Abduljabbar Al-Moayad, Deputy Director of the Marketing and Public Relations Administration, and a number of staff members from the Girls’ Branch.
