التسويق الرقمي

Sana’a — As part of enhancing the theoretical aspect with practical application in the fields of production and operations management as well as purchasing and warehousing management, the Department of Business Administration in English (BBA) and the Digital Marketing Department at the University of Science and Technology organized field visits for second-year female students during January and February 2025 to the Sam City Water Factory.

These visits came within the requirements of the coursework under the supervision of Dr. Bassam Muslim and Ms. Mona Al-Arouli, aiming to introduce the students directly to manufacturing operations, production line stages, and how purchasing and warehousing are managed.

During the visits, the students took comprehensive introductory tours of the factory’s various departments and learned about the workflow within the factory’s production lines. The students expressed the extent of their benefit from this visit in deepening their practical understanding of their academic courses.

At the end of the visit, the students and course supervisors extended their gratitude to the factory’s management—represented by Eng. Ronza Al-Radaei, Quality Manager; Ms. Faten Al-Salwi, Human Resources Manager; Eng. Akram Jamal, Assistant Head of Quality Assurance Department; Eng. Mohammed Al-Hussami, Laboratory Specialist; Ms. Sali Al-Dhabhani, Health Affairs Monitor; Mr. Hisham Mushramah, Assistant Marketing Manager; Ms. Buthaina Damaj, Customer Service Specialist; and Eng. Abdulwahab Al-Hussami, Head of Laboratory Department—along with all the factory workers for their warm reception and for providing the students with all necessary information.