Sana’a – The Department of Administrative Sciences at the College of Administrative and Human Sciences, University of Science and Technology (UST), organized a specialized training course in digital marketing.
The course targeted female students enrolled in the department’s programs, particularly Digital Marketing majors, in addition to participants from other disciplines, including International Business Administration (English Program) and Business Administration.
The program aimed to enhance students’ technical and professional competencies in the field of digital marketing through practical sessions covering the latest digital tools and technologies used in content creation and online marketing.
Trainer Ms. Maha Al-Muzaqi presented an overview of modern digital applications and tools and explained how they can be effectively utilized in digital marketing. Meanwhile, trainer Mr. Zaher Al-Aghbari delivered sessions on audience engagement skills, content creation techniques, and attention-grabbing strategies that contribute to strengthening the digital presence of projects and businesses.
Prof. Ishaq, Dean of the College of Administrative Sciences, emphasized the importance of digital marketing in building an effective digital identity that supports project success and sustainability. He highlighted the growing need to acquire such skills in light of the accelerating digital transformation.
For his part, Dr. Mohammed Shujaa Al-Din, Head of the Department of Administrative Sciences, stressed the importance of linking market trends with the perceived value of target audiences to achieve sustainable marketing impact and enhance the chances of success for projects operating in the digital environment.
The course was organized under the supervision and follow-up of Ms. Amani Al-Khamari, Administrative Coordinator of the College of Administrative Sciences; Ms. Fathiya Ghailan, Academic Supervisor; and Ms. Enas Al-Ansi, Coordinator of the Consultation and Development Center at the Female Students’ Branch. The event was part of ongoing efforts to design and implement high-quality training programs for the college’s female students.
The closing ceremony was attended by Mr. Abduljabbar Al-Muayyad, Deputy Director of Marketing and Public Relations, along with a number of staff members from the Female Students’ Branch.
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