العربية 📣 Marketing & Production Management Program
University of Science and Technology – Taiz Branch
📖 About the Program
Marketing and production management is considered one of the most important functions upon which productive and service business organisations rely to achieve their goals and aspirations. Interest in marketing, like other sciences and arts, has grown over recent decades as a result of the changes and challenges facing marketing managers in both small and large institutions alike.
Marketing acquires particular importance given that the success of institutions has become contingent upon their ability to adopt and apply modern and innovative marketing methods.
📨 Program Mission
The Marketing Program seeks to provide distinguished educational and research services in the marketing field in accordance with local, regional, and international standards, meeting the requirements of development and the needs of the local and regional labour market. This is achieved by providing a suitable educational and research environment, a distinguished staff, and an advanced curriculum, in accordance with comprehensive quality standards.
🎯 Program Aims
- Providing students with the opportunity to develop their knowledge and skills related to the marketing field.
- Developing the administrative and leadership skills of students in order to advance them personally and professionally.
- Supporting scientific research efforts in the marketing field and developing the student's abilities and skills in this aspect by assimilating the requirements of scientific research, and reflecting this in developing the student's ability to complete scientific research.
💼 Job Opportunities
Graduates are prepared to work in various marketing fields as marketing specialists, sales specialists, marketing researchers, advertising and promotion specialists, and public relations.
The program also enables graduates to obtain other positions such as managers of technical departments in departments and ministries related to internal and external trade, as well as the management of economic, social, and administrative research. There are also job opportunities in commercial attachés abroad, and public relations management in all ministries. In addition, the program prepares the graduate to work in planning management in institutions.
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