العربية 
Sana’a – The Consulting and Development Center at the University of Science and Technology (UST) in Sana’a concluded today a specialized training course in digital marketing, with the participation of 45 male and female trainees from various disciplines and institutions.
The five-day course, delivered by trainer Mr. Abdulmajid Al‑Adlani, aimed to qualify participants to efficiently manage digital marketing campaigns and enhance their skills in using modern tools to reach target audiences and effectively achieve institutional objectives.
The course covered several key topics, most notably the fundamentals of digital marketing, strategy development and competitor analysis; marketing through social media platforms and managing advertising campaigns on Facebook, Instagram, and LinkedIn; as well as search engine optimization (SEO), content marketing, and email marketing. The program also addressed the use of artificial intelligence tools in design and advertising campaign management.
Course organizers emphasized the importance of integrating artificial intelligence technologies into marketing processes, as this contributes to implementing more accurate and efficient campaigns and keeping pace with the rapid developments in the digital field.
This course comes as part of a series of training programs organized by the Center in cooperation with the Skills Development Fund, aimed at qualifying Yemeni labor and enhancing its readiness to compete in the overseas labor market, in addition to strengthening professional skills and aligning training with market needs.
The closing ceremony was attended by Mr. Jamal Zaid, Director of the Centers Administration; Mr. Bashir Al‑Haimi, Director of the Media Center; and Mr. Ali Al‑Sourah, Training Officer at the Center.
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