العربية 
Taiz (Al-Hawban) – Prof. Moaz Abdulsalam, Director of the University of Science and Technology (UST) Branch in Taiz (Al-Hawban), held an expanded meeting on Wednesday, 9 Muharram 1448 AH, corresponding to June 24, 2026, with the leadership and staff of the Departments of Dentistry and Administrative Sciences.
The meeting was dedicated to discussing and developing marketing and promotional plans for the academic departments in preparation for the new 1448 AH academic year.
At the outset of the meeting, the Branch Director commended the efforts exerted by both departments, emphasizing that successful marketing strategies begin within the academic departments themselves through highlighting the competitive advantages of each specialization. He noted the distinctive strengths of the branch’s academic programs, particularly the Department of Dentistry, which is supported by high-quality infrastructure and advanced teaching clinics. He also highlighted the Department of Administrative Sciences for its qualified academic staff and its alignment with contemporary labor market demands through updated programs such as Digital Marketing and International Business Administration. He stressed that these strengths should be central to the university’s marketing messages directed toward prospective students.
The meeting also addressed specific implementation mechanisms, including intensifying marketing activities and focusing on the university’s distinguishing features, particularly the quality of educational services provided to its students.
At the conclusion of the meeting, Prof. Moaz Abdulsalam underscored the importance of integrating efforts among the branch administration, the Higher Marketing Committee, and the academic department committees to ensure that the university’s marketing message reaches its target audience accurately and effectively, thereby contributing to the achievement of the planned enrollment objectives.