العربية The Department of Social Sciences seeks to provide distinguished educational, training, and consultancy services through a specialized academic staff in the fields of psychology, media, kindergarten education, and media studies. This is achieved through the use of modern technological tools that contribute to community development and meet the needs of the local and regional labor markets, in accordance with comprehensive quality assurance systems, while upholding precision in performance and integrity in professional conduct.
The Department of Social Sciences aspires to be one of the leading academic departments locally and regionally in the field of social sciences.
- Enhancing the quality of education for male and female students and upgrading teaching methods to achieve qualitative excellence and obtain regional and international academic accreditation.
- Developing students’ scientific capacities, benefiting from recent advancements in science and knowledge and their applications, and focusing on community-related issues.
- Preparing qualified leaders and specialized cadres in the fields of psychology, media, and kindergarten education.
- Developing the human capacities of faculty members.
- Contributing to aligning the department’s graduate profiles with labor market requirements by integrating market needs and graduate specifications into academic curricula and student training, thereby meeting workforce demands.
- Radio and Television Program
- Public Relations and Advertising Program
- Psychology Program
- Kindergarten Education Program
- Secretariat of Academic Departments
Academic Programs
Scientific research
- Research Focus in the Psychology Program:
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Research within the Psychology Program centers on understanding human behavior and mental processes across diverse fields, most notably: clinical psychology (treatment of disorders), educational psychology (learning and pedagogy), and social psychology (social interaction). It also encompasses cognition, human development, psychometrics, and applied psychology in industry and health, with the aim of providing solutions to real-life problems.
Key Areas of Research Focus in Psychology:- Clinical and Therapeutic Psychology: Examines psychological and behavioral disorders, diagnosis, and treatment programs (e.g., aggression, shyness, speech phobia, schizophrenia).
- Educational and Counseling Psychology: Investigates educational challenges, academic achievement (excellence and underachievement), teaching methods, career guidance, and school counseling.
- Social and Family Psychology: Studies marital adjustment, the effects of socialization, domestic violence, consumer behavior, and psychological resilience in relation to social variables.
- Cognitive Psychology: Focuses on higher mental processes such as perception, attention, memory, learning, thinking, and problem-solving.
- Developmental and Child Psychology: Explores cognitive, emotional, and social changes across different life stages, particularly childhood and adolescence.
- Industrial and Organizational Psychology: Addresses worker behavior, productivity enhancement, recruitment and selection, and leadership.
- Physiological and Biological Psychology: Examines the relationship between behavior and the nervous system, including brain functions and hormones.
- Comparative Psychology: Compares animal behavior with human capabilities.
Emerging Trends in Psychological Research:- Creativity and intelligence, including emotional intelligence
- Specialized mental health issues such as speech phobia, claustrophobia, and trauma effects
- Positive psychology and personality development
- Psychological testing and measurement
- Modern psychotherapy techniques
- Counseling programs
- Digital mental health
Research Focus in the Radio and Television Program:Research areas and graduation projects in Media (Radio and Television) are categorized into major academic and professional domains that align with industry developments and labor market needs, including:- Radio and Television Production: Program production, presentation, directing, television filming, digital editing, visual effects, and studio management.
- Digital Media and Emerging Platforms: Digital broadcasting, podcasting, online streaming, visual content creation, live streaming, AI in media production, and multimedia journalism.
- Audience Studies and Media Impact: Viewing patterns, youth engagement with media platforms, media influence on public opinion, audience satisfaction, and digital media behavior.
- Development and Awareness Media: Role of media in sustainable development, health communication, environmental awareness, and promotion of social values.
- Political Media and Crisis Coverage: Media coverage of crises, crisis communication, political opinion shaping, and official communication.
- Media and Public Relations: Institutional communication, media reputation management, and awareness campaigns.
- Media, Culture, and Society: Representation of women and youth, cultural identity, and preservation of heritage.
- Sports Media: Coverage of sporting events, audience influence, and modern broadcasting technologies.
- Educational Media: Use of broadcasting for education, e-learning, and the impact of educational content.
- Media Ethics and Legislation: Professional ethics, regulatory frameworks, media freedom, and combating misinformation.
Examples of Applied Graduation Projects:- Producing documentaries on social issues
- Developing television talk shows
- Creating online radio stations or podcasts
- Designing multimedia campaigns
- Producing youth-oriented interactive programs
- Developing digital news broadcasts
Emerging Research Topics:- AI in news production
- Impact of digital platforms on traditional TV
- Mobile journalism (MOJO)
- Augmented and virtual reality in media
- Influence of digital influencers
- Streaming and the future of television
Research Focus in the Public Relations and Advertising Program:Research and graduation projects in Public Relations and Advertising are organized into key academic and professional domains aligned with market demand and developments in corporate communication and digital marketing:- Public Relations and Corporate Communication: Institutional communication, reputation management, internal communication, social responsibility, and public diplomacy.
- Advertising and Media Marketing: Integrated campaigns, digital advertising, social media marketing, content strategies, influencer marketing, and consumer behavior.
- Digital PR and Online Media: Managing institutional social media accounts, digital content creation, data analytics, and AI applications.
- Crisis Communication: Crisis strategies, rumor management, risk communication, and case studies.
- Public Opinion and Mass Communication: Public perception, persuasion strategies, and awareness campaigns.
- Branding and Corporate Identity: Brand management, visual identity, and customer loyalty.
- Governmental and Development Communication: Public sector PR, NGO communication, and sustainable development campaigns.
- Media and Marketing Research: Audience research, market studies, and campaign evaluation.
- Ethics and Regulations: Professional ethics, advertising laws, social responsibility, and combating misinformation.
- Strategic Communication and Innovation: Strategic planning, AI applications, big data analytics, and interactive communication.
Examples of Applied Graduation Projects:- Developing PR campaigns for organizations
- Designing integrated digital advertising campaigns
- Building digital media centers
- Managing online reputation strategies
- Producing interactive institutional content
- Creating visual identity systems
- Designing crisis communication plans
- Conducting public perception studies
Emerging Research Topics:- AI in public relations
- Role of digital influencers in reputation building
- Crisis management عبر social media
- Content marketing and branding impact
- Big data in communication strategies
- Digital workplace communication
- AI-driven advertising and consumer behavior
- Digital PR and institutional trust building
The Department of Social Sciences oversees a number of facilities that provide students with the skills to link theoretical knowledge with practical application, thereby qualifying them for the labor market. The most prominent of these facilities include:
- Media and Consultancy Center
- Psychology Laboratory
كلية العلوم الانسانية والاجتماعية، جامعة العلوم والتكنولوجيا، صنعاء، اليمن - Electronic Radio Station
- Kindergarten Facility
- Psychological Counseling Clinic
📚 University of Science and Technology, Sana'a, Yemen
🎓 Faculty of Humanities and Social Sciences – Graduation Projects
📺 Media Department – Radio and Television / Public Relations and Advertising
| No. | Project Title | Student Names | Specialization | Project Description |
|---|---|---|---|---|
| 1 | Documentary Film (The Happy Oasis) |
Fadia Qahira
|
Radio and Television | A documentary film about Al-Sabeen Park and the services it provides to the Yemeni community |
| 2 | Silent Pain (Cyberbullying) |
Dhikra Al-Da'boush
Basma Al-Qahali Maram Al-Shaibani Malak Majli |
Radio and Television | A documentary film about cyberbullying, its harms, and how to confront it from families, society, and the state |
| 3 | Documentary Film (From Idea to Achievement): Successful Models of Media Graduates in Their Business Projects |
Ashjan Al-Salawi
Rawiah Al-Shuwai Raneem Al-Abssi Shahd Abdulaziz |
Radio and Television | A documentary film showcasing successful models of media graduates from the University of Science and Technology in their business and service projects |
| 4 | Documentary Film (Building Awareness and Developing People) for the Faculty of Humanities and Social Sciences |
Osama Al-Hababi
Jarih Allah Omar Al-Qahami Omar Tariq Al-Dais Mohammed Abbas Nasr Mohammed Abdul Latif Mazen Ameen Al-Foudai |
Radio and Television | A promotional documentary film for the Faculty of Humanities and Social Sciences, highlighting its academic programs and offerings |
| 5 | Podcast Episode: Graduate Qualifications and How to Present Oneself to the Job Market |
Shams Zaid
|
Radio and Television | A podcast episode focusing on graduate qualifications and how to present oneself effectively to the job market |
| 6 | Media Campaign on Individual Responsibility and Its Impact on Society |
Afnan Al-Yousifi
Ahd Al-Maamari Feryal Obaid Nada Barqouq |
Public Relations and Advertising | A media campaign focusing on individual responsibility and its impact on society |
| 7 | Social Responsibility Guide of the University of Science and Technology |
Ayat Abdulmoghni
Rahaf Al-Hakimi Noha Al-Makhlafi |
Public Relations and Advertising | A printed guide focusing on social responsibility and the services provided by the University of Science and Technology to the community |
| Total Projects: 7 group projects | ||||
🧠 Psychology and Kindergarten Department – Graduation Research Projects
| No. | Research Title | Student Names | Specialization |
|---|---|---|---|
| 1 | Effectiveness of a Counseling Program to Develop Social Adjustment Skills Among Female Students of the Faculty of Humanities and Social Sciences at the University of Science and Technology | Afrah Al-Adhari | Psychology |
| 2 | Folk Beliefs Related to Mental Disorders and Their Impact on the Course of Psychological Treatment in a Sample of the Yemeni Community in the Capital Municipality of Sana'a | Ameera Al-Jabri Sayyidah Al-Darwish Ruba Al-Baidani | Psychology |
| 3 | Neurotic Perfectionism and Its Relationship to Academic Excellence in a Sample of Female Students at the Faculty of Humanities and Social Sciences, University of Science and Technology | Ilham Al-Qashibi Arwa Al-Baham Reem Al-Bukhaity | Psychology |
| 4 | Mindfulness and Its Relationship to Quality of Life in a Sample of Female Students at the Faculty of Dentistry, University of Science and Technology | Rasha Al-Hashimi Hafsa Mawaddah Ikram Arif | Psychology |
| 5 | Psychological Trauma and Its Relationship to the Formation of Neurotic Personality in a Sample of Female Students at the Faculty of Humanities and Social Sciences, University of Science and Technology | Asma Al-Samini Shaima Bashir | Psychology |
| 6 | Occupational Stress and Its Relationship to Psychosomatic Diseases in a Sample of Female Employees at the Faculty of Humanities and Social Sciences, University of Science and Technology | Ayat Al-Rifai | Psychology |
| 7 | Psychological Trauma and Its Relationship to Drug Addiction in a Sample of Psychiatric Patients at Al-Amal Hospital for Psychiatry | Ayat Samih Duaa Alwan | Psychology |
| 8 | Psychological Stress and Its Relationship to Quality of Life in a Sample of Female Students at the Faculty of Humanities and Social Sciences, University of Science and Technology | Rawan Al-Aghbari Hanan Al-Shamiri | Psychology |
| 9 | Excessive Use of Electronic Games and Its Relationship to Increased Maladaptive Motor Activity Among First, Second, and Third Grade Students in Private Schools in the Capital Municipality | Shaima Al-Shaba | Psychology |
| 10 | Burnout Among Academically Outstanding Students at the University of Science and Technology | — | Psychology |
| 11 | The Role of Cosmetic Care in Enhancing Psychological Satisfaction Among Female Students at the Faculty of Health Sciences, University of Science and Technology | Afnan Al-Qusous Aisha Al-Sarhi | Psychology |
| 12 | Causes of Relapse in a Sample of Recovered Patients with Mental Disorders at Al-Risalah Hospital for Psychiatry in the Capital Municipality of Sana'a | — | Psychology |
| 13 | Occupational Stress and Its Relationship to Marital Adjustment in a Sample of Female Employees at the Faculty of Humanities and Social Sciences, University of Science and Technology | Rumaila Al-Saghir Lama Al-Wadai | Psychology |
| 14 | Social Media Use and Its Relationship to Academic Achievement in a Sample of High School Female Students in Private Schools in the Capital Municipality | Gharam Mahwash Duaa Salam | Psychology |
| 15 | The Role of Female Teachers in Developing Creative Thinking Among Kindergarten Children in Private Kindergartens from Their Perspective in the Capital Municipality of Sana'a | Mona Al-Bakri Malak Al-Razhi Alia Al-Ghashm Noura Al-Abahi | Kindergarten Education |
| 16 | The Most Common Unwanted Behaviors Among Kindergarten Children in Private Kindergartens from the Teachers' Perspective in the Al-Sabeen Educational District, Capital Municipality | Zahra Jehlan Ghadeer Al-Faqih Nada Al-Arifi Yumna Al-Abdali | Kindergarten Education |
| Total Research Projects: 16 | Psychology: 14 | Kindergarten Education: 2 | |||
Scientific Research Record – Department of Social Sciences
Note: Publications are listed in descending order by year.