العربية Radio and Television Program
The Radio and Television Media Program was established within the Department of Social Sciences at the College of Administrative and Human Sciences in the academic year 2009/2010. In the academic year 2011/2012, the program became part of the College of Humanities and Social Sciences. The duration of study in the program is four academic years, divided into eight academic semesters.
The program aims to supply the local and regional community with highly qualified competencies by providing students with both theoretical and practical knowledge, and by graduating professionally trained cadres in the field of radio and television arts and technologies, in a manner that meets community service needs and the requirements of the local and regional labor market. The first cohort of graduates completed the program in the academic year 2012/2013.
First: Achievements of the Specialization
1. Establishment of Integrated Media Programs
- The Media Program (Radio and Television) and the Public Relations and Advertising Program were launched within the College of Humanities and Social Sciences in the academic year 2009–2010.
- Comprehensive coverage of visual and audio media fields, as well as institutional communication.
2. Provision of Applied Infrastructure
The establishment of:
- A television studio
- A radio studio
- An electronic radio station
These facilities support practical training and strengthen the integration between theoretical and applied aspects.
3. Development of Modern Study Plans
- Preparation of advanced curricula in accordance with academic quality standards.
- Introduction of e-learning and distance education methodologies.
4. Alignment of Programs with Labor Market Needs
- Qualifying students to work in:
- Television channels and radio stations
- Advertising agencies
- Public relations departments
- Emphasis on professional skills and media production.
5. Academic Accreditation
- Application of quality standards and assurance of academic accreditation.
6. Program Continuity and Expansion
- Continuous operation of the program from 2009/2010 to the present.
- Offering the program also through e-learning and distance education modes, particularly in Public Relations and Advertising.
Summary of Achievements
- Establishment of specialized media programs (Radio and Television – Public Relations and Advertising).
- Development of applied infrastructure (studios and an electronic radio station).
- Advancement of modern curricula in line with quality standards.
- Alignment of program outcomes with the media labor market.
- Academic accreditation of the program and its continuity for more than 15 years.
Number of graduating cohorts: 14
Number of graduates: approximately 300–400 male and female students.
Number of graduates: approximately 300–400 male and female students.
The Media Program (Radio and Television) seeks to provide distinguished educational, taining, and consultancy services in the fields of radio and television arts, through the use of modern technological tools. The program contributes to community development and meets the needs of the local and regional labor market, in accordance with Total Quality Management standards, while upholding accuracy in performance and integrity in professional practice.
- Enhancing the quality of education for male and female students and upgrading its methods in a way that ensures the qualitative excellence of program outcomes and achieves local and regional academic accreditation.
- Developing students’ scientific and practical competencies, benefiting from recent advances in science and knowledge and their applications, with a focus on community-related issues.
- Preparing qualified leaders and specialized cadres in the field of radio and television arts and technologies.
- Aligning labor market requirements with the specifications of program graduates by incorporating market needs and demands into the academic study plans and through systematic student training.
Upon completion of the program, the graduate will be able to:
Knowledge and Understanding (A)
A1. Demonstrate knowledge and understanding of general and institutional culture, and comprehend the requirements of communication and information skills in both Arabic and English.
A2. Explain terminology and concepts related to media and the basic sciences of media in general, and to propaganda, public opinion, radio and television arts, new media, and multimedia in particular.
A3. Clarify radio and television production and its techniques, starting from idea selection, preparation, presentation, photography, and directing, through to the production of various program formats.
A4. Describe the scientific stages required for media planning, radio and television programs, and media campaigns, as well as appropriate methods for measuring and surveying public opinion and tracking its various impacts.
A5. Identify concepts related to reading skills, research skills, leadership skills, computer technologies, and the rules of translation.
Intellectual Skills (B)
B1. Relate religious concepts, general culture, and terminology associated with political, economic, social, and intellectual phenomena to media practices.
B2. Propose ideas and various radio and television program formats, and the methods of preparing, editing, presenting, filming, producing, and directing them.
B3. Distinguish between concepts and theories related to the basic sciences of media, propaganda, public opinion, radio and television arts, and the factors affecting radio and television performance.
B4. Critically evaluate dramatic works, documentary and informational films, advertisements, and other radio and television programs in light of recognized professional standards.
B5. Plan radio and television production and media campaigns, select appropriate research methodologies for radio and television studies, measure public opinion, and apply methods of analysis.
Professional and Practical Skills (C)
C1. Prepare and implement an integrated radio and television research project, as well as radio and television programs according to various program formats, and practice professional training in this regard.
C2. Apply linguistic rules and professional skills in translating, editing, and writing radio and television programs and their techniques.
C3. Use all necessary equipment and devices, including computers and their applications, in the production of radio and television programs.
C4. Practice leadership, planning, preparation, presentation, effective communication, and scientific critique of dramatic works and program content in radio and television in accordance with the scientific standards of the specialization.
C5. Apply theoretical concepts related to the basic sciences to practical aspects in the fields of media, propaganda, public opinion, and radio and television arts.
General Skills (D)
D1. Demonstrate proficiency in basic radio and television skills, propaganda and public opinion, communication skills, creative criticism, and effective interpersonal interaction.
D2. Keep abreast of developments in the field of specialization, enhance general knowledge, and develop self-learning skills.
D3. Work effectively both independently and within a team, possessing professional, leadership, administrative, research, and language skills.
D4. Analyze current events at various intellectual, social, and political levels, as well as public opinion issues.
- Comprehension of the fundamental theories of mass communication and scientific knowledge in radio and television.
- Practical training based on the real-life professional practice of media work in the fields of radio and television as applied in actual settings.
- Ability to engage with and interact effectively with various community institutions relevant to the specialization.
- Adequate awareness of national, Arab, and Islamic culture and identity.
- Emphasis on media scientific research that monitors, analyzes, and develops various media activities.
- Possession of professional and practical skills, including presentation, listening, writing and editing, directing, production, filming, montage, sound engineering, and graphic design in radio, television, and digital media in general.
- Acquisition of diverse skills in preparing and producing various media materials in radio, television, and digital media.
- Ability to work within a team spirit and collaborate effectively as part of a group.
- Capacity to plan, critique, and evaluate radio, television, and digital media programs in accordance with professional standards.
- Commitment to self-learning and keeping pace with technological developments.
- Familiarity with program formats and media treatment approaches.
Successful completion of the total number of credit hours specified in the program description.
The Knowledge Domains Include:
- General culture.
- General basic sciences in the field of media.
- Specialized sciences in the field of radio and television.
- Linguistic and information skills.
- Research skills.
- Life skills.
This specialization offers diverse career opportunities across various media sectors, most notably:
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Within radio and television institutions:
Radio and television presenter and announcer; radio program producer; television and multimedia program producer; radio and television director and assistant director; radio and television editor; sound engineer and audio technician; radio and television program coordinator; producer of news programs and reports; radio and television news correspondent; television cameraman; graphic designer; audio and visual montage technician. -
Employment in satellite television channels and media platforms.
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Independent media production.
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Work in public relations, journalistic media, and institutional communication.
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Preparation of audio-visual content for governmental and private entities.
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Employment in digital media and online broadcasting.
Graduates of this specialization can also work in a wide range of fields, including public relations and media departments, audio-visual and written content creation for social media platforms and YouTube, as well as in the film production industry.