This course introduces students to the concepts, principles, and steps of the research process in administrative sciences, with emphasis on business administration. It explains research concepts, measurement, survey research design, defining the study population and sample, questionnaire design, data collection and analysis, interpretation of results, and writing the final report.

The course develops practical skills needed to complete a selected research topic. Students prepare a research proposal under the supervision of the course instructor and present successive classroom presentations on completed stages until final submission at the end of the semester.

This course derives its importance from the role of marketing in solving company problems related to consumers and competition from a modern and advanced perspective. It covers contemporary concepts related to advanced marketing management, marketing-management functions, international marketing, and the application of these activities by Yemeni business organizations.

Topics include strategic marketing planning, marketing strategy and strategic marketing, marketing logistics systems, modern trends in consumer behavior, service marketing from a strategic perspective, international marketing, export marketing strategy, political marketing, and the Japanese philosophy in international marketing. Teaching strategies include lectures, presentations, case studies, individual and group assignments, seminars, and cooperative learning.

Prior study of Principles of Marketing is required.

Human Resource Management is an important course in business administration because it deals with the human element as one of the key elements of the organization. The course focuses on administrative and specialized functions, beginning with job definition and specifications and ending with employee departure from the organization.

It covers workforce planning, recruitment, wages and compensation, discipline, training, career movement, and performance-level determination through which the individual's role in achieving organizational goals, efficiency, and effectiveness is assessed. Teaching methods include lectures, presentations, discussions, individual and group assignments, case studies, and problem diagnosis through administrative literature or local practice.

Prior study of Principles of Business Administration is required.

This course is important because production and operations activities play a major role in the success of business organizations. It covers administrative concepts and modern trends related to production and operations, with focus on advanced production and operations management activities and the role of each activity in achieving organizational goals.

It also evaluates the level of application of these activities in selected Yemeni business organizations through case studies. Students are expected to have studied Principles of Business Administration and to conduct a field visit to a business organization to evaluate one production or operations activity and present the results to the class.

This course addresses an important, modern, and developing topic that is widely emphasized by international organizations. It covers entrepreneurship concepts, the skills required of entrepreneurs, negotiation skills, methods of establishing entrepreneurial business organizations, marketing plans, building relationships, developing project ideas, business ethics, and corporate social responsibility.

Teaching strategies include lectures, seminars, case studies, individual and group assignments, and cooperative learning. Prior study of Principles of Business Administration is required.

Strategic Management is one of the basic pillars of successful administrative functions in organizations in general and business organizations in particular. The course covers the basic concepts of strategic management and the stages of the strategic-management process, beginning with strategic planning, including environmental analysis and strategy formulation, followed by strategic implementation, strategic control, and strategic change.

Teaching methods include lectures, discussion sessions, case studies, and seminars. Prior study of Principles of Business Administration and Principles of Marketing is required.

This course provides an in-depth analytical presentation of advanced topics in financial management. It focuses on the importance of financial decisions related to financing, investment, and dividend distribution, and their impact on the market value of shares through which a company seeks to achieve its strategic goal of maximizing owners' wealth.

The course deepens the theoretical foundations of contemporary financial thought and modern trends in financial management, with emphasis on planning tools and methods used in financial decision-making. Teaching strategies include lectures, seminars, practical case studies, individual and group assignments, and cooperative learning.

Prior study of Principles of Accounting (1) is required.

This course is important because most business organizations compete to adopt information systems and technologies across their operations in order to implement strategies efficiently and effectively, achieve goals at lower cost, and gain distinctive competitive advantages. It covers information-systems infrastructure, the Internet and communication networks, enterprise systems, international systems, information-systems security and protection, and related ethical and social issues.

It also covers methods for building and developing information systems using modern foundations and methodologies for applying information-systems and technology strategies in organizations. Teaching methods include lectures, presentations, and self-learning. Students are required to conduct a case study of a large business organization in an aspect of strategic planning for information systems.

The master's thesis is an independent scholarly research project in which the student applies business administration knowledge and research methodology to prepare an original academic study under supervision.

This course is important because quality and the application of its related concepts are major reasons for the success or failure of business organizations. It covers modern concepts of quality management, its main principles, implementation requirements and models, international quality standards, and the reality of total quality management in Yemeni organizations.

Students are expected to have studied Principles of Business Administration and Advanced Production and Operations Management and to conduct a field visit to a business organization to evaluate the reality of quality management there.

This course derives its importance from the role of organizations in serving societies economically and socially. It covers advanced concepts related to organization theory, the development and nature of organization theory, classical, behavioral, and modern theories, and organizational components such as individuals and groups. It also addresses organizational-structure models, the effect of the external environment, organizational activities including communication, leadership, decision-making, motivation, conflict management, control, and organizational success.

Advanced topics include the relationship between organization and technology, organizational growth and development, organizational change, merger, innovation, and planning. Teaching strategies include lectures, seminars, case studies, individual and group assignments, and cooperative learning. Prior study of Principles of Business Administration and Organizational Behavior is required.

This course focuses on providing the information needed by management to perform different functions and achieve organizational objectives. It covers advanced topics in managerial accounting, its objectives, and its relationship with financial accounting. Topics include the scientific framework of managerial accounting, managerial accounting in planning, the relationship between managerial accounting and capital budgeting, managerial accounting in decision-making, managerial accounting in control and performance evaluation, and quality control from a managerial-accounting perspective.

Teaching methods include lectures, seminars, case studies, individual and group assignments, and cooperative learning. Prior study of Cost Accounting is required.

International Business Management is a core course in the business administration program, especially in the era of globalization, because of its effective role in the success of organizations, particularly business organizations. It covers important concepts of international business management and its external and internal environments.

It also reviews administrative functions in international business companies, including planning, organizing, leadership, motivation, and control, as well as selected specialized functions such as human resources, marketing, and international production.

Advanced Statistics in the master's program is a basic pillar for developing students' abilities and skills in scientific research, planning, goal programming, and decision-making. The course explains advanced concepts of statistical methods, including foundations, properties, arithmetic operations, logarithms, and comparisons among types.

It also provides detailed explanation of measures of central tendency, measures of dispersion, probability theory, hypothesis testing, tests of significant differences between means and proportions, correlation, and regression. Teaching methods include lectures, seminars, practical case analysis, research analysis, individual and group assignments, and cooperative learning.

This course is important and useful for students in administrative, accounting, economic, and marketing fields. It provides tools students can apply in practical life because it explains how to use available resources optimally in proposed public and private projects before establishment. It enables students to prepare technical, economic, marketing, and financial feasibility studies and determine whether projects are feasible.

The course includes basic concepts of feasibility studies, technical feasibility, economic and marketing feasibility, financial feasibility, financial evaluation criteria, and environmental feasibility studies.

This course is important because it addresses dimensions and levels of individual and group human behavior within organizations. It studies human behavior in organizations and the factors that determine and influence it at the individual, group, and organizational levels, including their meanings and the possibility of predicting, influencing, and redirecting them to improve individual performance and group behavior within organizations.

It also contributes to improving communication between administrative levels, increasing the effectiveness and quality of administrative decisions, and achieving the goals of both the organization and employees. Students are required to conduct fieldwork in selected organizations to analyze organizational behavior at different levels, including employee motivation, job satisfaction, creativity, commitment, and influencing factors.