This course forms the foundation of accounting work for all business establishments. It introduces the basic concepts on which accounting is based, the rules of accounting recording, and the stages of the accounting cycle, ending with the preparation of financial statements.

This course is one of the basic pillars for the success of any organization in the labor market. It discusses concepts, theories, and views contributed by management thinkers, in addition to management functions such as planning, organizing, directing, controlling, and decision-making, as necessary background before studying specialized administrative topics.

This course discusses the relationship between economics and the economic problem and how it is addressed through economic systems, market structures, demand, supply, elasticity, and their importance in increasing the revenue of the individual enterprise. It also covers consumer behavior theory and equilibrium, producer behavior theory, the nature of production, and concepts related to revenues and costs through which the individual firm reaches equilibrium in the short and long run.

Teaching strategies include lectures, dialogue and discussion, seminars, individual and group assignments, presentations, and problem solving.

Mathematics is a basic pillar that enables students in administrative sciences to use mathematical methods to solve problems facing business and financial organizations. The course contributes to preparing distinguished students with knowledge, analytical abilities, reasoning skills, and analytical thinking. It explains mathematical methods, powers and arithmetic operations, comparisons, logarithms and their operations, counting theory, binomial theory, determinants and their properties, matrices and their types, algebraic equations, relations and functions, limits, continuity, differentiation, and integration.

This university requirement develops students' basic Arabic-language skills. It covers communicative activities, linguistic lessons, spelling lessons, structural lessons, knowledge texts, and language exercises. The course consists of two books: the first focuses on listening and speaking skills, and the second focuses on reading and writing skills.

Both books include basic grammatical structures and spelling rules. The course relies on practical exercises and applications for each student, in addition to applied texts on the CD accompanying the textbook, with midterm and final examinations.

This course provides students with the everyday English language basics needed to communicate in different real-life situations. It focuses on real-life conversations and basic grammar that support students in their majors. The course also provides extensive writing and speaking practice. The updated textbook allows students to follow the latest language uses and functions that are easy and usable in real-life situations.

Islamic Culture is one of the important university courses because it contributes to forming a Muslim personality capable of reading the past, understanding the present, and contributing positively to building the future in a way that conforms to Islamic law and meets contemporary needs without excess or neglect. The course is taught through dialogue and discussion, and students are assigned research tasks that serve the course objectives.

Together with Principles of Financial Accounting (1), this course forms the basis for carrying out financial-accounting procedures. It includes two main topics: inventory adjustments for accrued and prepaid expenses and revenues, debtors' accounts, notes receivable, investments, and fixed assets; and different accounting methods.

Prior study of Principles of Financial Accounting (1) is required.

Organizational behavior is a branch of the social sciences concerned with studying the three levels that determine behavior in organizations: the individual, the group, and the organizational structure. It then applies the knowledge resulting from this study toward improving organizational performance. At the individual level, determinants include personality, learning, perception, values, attitudes, motivation, and work stress.

At the group level, determinants include leadership, decision-making, creativity, group behavior, and communication. At the organizational-structure level, determinants include formal organizational structure, organizational conflict, organizational culture, and corruption.

Macroeconomics studies and analyzes aggregate economic activity in society. The course addresses national product and income accounts and their different calculation methods as indicators of economic performance, the role of the state in economic activity, and the different schools of thought concerning that role. It also covers aggregate expenditure determinants, macroeconomic equilibrium, money and banking, inflation and recession, fiscal and monetary policies for addressing economic imbalances, and issues of growth and economic development, including concepts, determinants, measurement methods, obstacles, and effects on developing countries.

Prior study of Principles of Microeconomics is required. Teaching strategies include lectures, dialogue and discussion, seminars, individual and group assignments, presentations, and problem solving.

Statistics in marketing sciences is a cornerstone for developing students' abilities and skills in scientific research, planning, goal programming, and decision-making. It is also used as a tool to develop students' ability to prepare feasibility studies for economic projects. The course explains basic concepts of statistical methods, arithmetic operations, comparisons among types, measures of central tendency, measures of dispersion, probability theory, hypothesis testing, testing the significance of differences between means and proportions, and regression applications related to administrative sciences.

This university requirement continues the development of students' basic Arabic-language skills. It covers communicative activities, linguistic lessons, spelling lessons, structural lessons, knowledge texts, and language exercises. The course consists of two books: the first focuses on listening and speaking skills, and the second focuses on reading and writing skills.

Both books include basic grammatical structures and spelling rules. The course relies on practical exercises and applications for each student, in addition to applied texts on the CD accompanying the textbook, with midterm and final examinations.

This course provides students with the everyday English language basics needed to communicate in different real-life situations. It focuses on real-life conversations and basic grammar that support students in their majors. The course also provides extensive writing and speaking practice. The updated textbook allows students to follow the latest language uses and functions that are easy and usable in real-life situations.

This course provides students with basic computer-use skills in study, library, and home environments. It introduces basic computer and information-technology concepts and provides the knowledge needed to operate and use operating systems and office software packages, as well as computers for Internet access and electronic communication.

Commercial law is a branch of private law that regulates relationships among those engaged in trade. It is the framework governing commercial activities of different types and is directly related to administrative, economic, financial, and political sciences. It defines rules and foundations that organize these sciences, rights, duties, conditions, and controls, and regulates the legal relationships and limits of commercial activities, merchants, commercial establishments, and commercial companies.

It is flexible and constantly changing to face rapid developments in commercial sciences in the modern world. No previous prerequisite is required; passing the course requires completing assignments and passing the examinations.

This university requirement contributes to forming a national Muslim personality capable of reading the past, understanding the present, and contributing positively to building the future in a moderate way that meets contemporary needs. It addresses topics related to Yemen, its civilization before Islam, its pioneering role in supporting Islam, modern colonialism as a challenge facing Yemeni society, and ways to mobilize capacities to confront it.

It consists of six chapters: definitions, foundations and concepts; citizenship; Yemen's civilization before Islam; Yemenis' role in supporting Islam; modern colonialism and its targeting of the Yemeni people; and revolutions and Yemeni unity. The course is taught through dialogue, discussion, supporting educational videos, and research assignments.

Students are assessed through classroom and extracurricular participation, assignments, midterm exams, and final exams.

This course studies how customers interact online and the factors that affect their purchasing decisions, helping improve targeting in digital marketing.

This course introduces digital concepts and tools such as social media and search engines. It provides the foundation for understanding modern marketing strategies.

This course focuses on collecting and analyzing information to support marketing planning.

This course teaches website design and development in terms of appearance, content, and user experience. It is essential for any digital activity.

This course focuses on managing buying and selling processes online, developing electronic stores, and improving customer experience.

This course addresses the marketing of intangible services using digital tools to increase trust and attract customers.

This course provides an in-depth analytical presentation of advanced topics in financial management. It focuses on financing, investment, and dividend-distribution decisions and their effects on the market value of shares, through which the company seeks to maximize owners' wealth. It deepens the theoretical foundations of contemporary financial thought and modern financial-management trends, with emphasis on planning tools and methods used in financial decision-making.

Teaching strategies include lectures, practical case studies, individual and group assignments, and cooperative learning. Prior study of Principles of Accounting (1) and (2) is required.

Human resource management is important for organizations because of its direct relationship with the human element, one of the most important factors of production. The course follows the employee from entry into the organization after precise job definition through job description until leaving the organization, including training, compensation, motivation, protection, and performance evaluation.

It covers basic concepts of human resource management and its organization, and discusses HR functions related to direct compensation, health and safety, administrative systems, collective labor relations, training, administrative development, and employee performance appraisal. Teaching uses realistic case studies and discussions of HR functions.

Prior study of Principles of Business Administration is required.

This course explains how to unify messages across different channels to build a strong brand.

This course deals with managing the flow of goods and information using technology to improve efficiency.

This course is one of the basic pillars for the success of production and operations management in business organizations and contributes to their efficiency and effectiveness. It discusses modern administrative concepts related to production and operations management and activities related to production and operations in industrial and service organizations.

Students study different methods for managing this function and practicing its activities, along with the theoretical background and development of production and operations. Teaching includes presentations, production-process models, and factory field visits to connect theory with practice. Prior study of Principles of Business Administration and Statistics in Administrative Sciences is required.

No course description was provided in the source plan.

This course addresses the marketing of banking and financial services online and the strengthening of digital trust.

This course covers product-development stages from idea to market, with emphasis on innovation.

This course teaches the use of data to analyze marketing performance and make marketing decisions.

This important university requirement is connected with the words of God. It is a theoretical and practical course in which students recite and memorize half of Juz Amma, from Surat Al-Tariq to Surat An-Nas. Students study the manners that should characterize a Qur'an reciter and understand and apply the rules of recitation when reading the Holy Qur'an.

Dialogue and discussion are used in teaching. Students are assessed through recitation during instructional meetings, accompanying classroom and extracurricular assignments, and midterm and final examinations.

This course aims to provide students with life skills and strengthen their practice in daily and professional life. It covers basic concepts, importance, and classifications of life skills, including verbal and nonverbal communication, listening, dialogue, persuasion, critical thinking, creative thinking, strategic thinking, self-management, self-marketing, personal planning, time management, problem solving, decision-making, and building and leading work teams.

Students complete applied training activities, self-assessment tasks, and individual and group assignments. The course is delivered through presentations, dialogue, brainstorming, cooperative learning, and training. Assessment includes theoretical examinations, practical assignments, and applied activities.

No course description was provided in the source plan.

This course covers planning and implementing campaigns to achieve institutional objectives.

This course encourages creating innovative digital projects and exploiting opportunities.

This course teaches how to improve visibility in search results and increase visits.

This course focuses on creating attractive content to build a relationship with the audience.

No course description was provided in the source plan.

This course covers planning, implementing, and analyzing digital advertising campaigns.

This course covers the basic concepts and principles of international marketing, the marketing environment affecting international-marketing performance, international marketing-research methods, and marketing information systems. It also studies and analyzes the elements of the marketing mix—product, pricing, promotion, and distribution policies—and their application in international markets.

Teaching strategies include lectures, discussion seminars, case studies, situation analysis, interaction and discussion, realistic problem-solving, and self-learning. Prior study of Principles of Marketing is required.

This course explains methods of delivering products and services through digital distribution channels and managing online access to customers.

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No course description was provided in English in the source plan.