العربية Digital Marketing Program
Degree Title:
- Bachelor of Digital Marketing
Duration of Study:
- Four (4) years.
Curriculum Structure:
- The study plan for the Bachelor’s Degree in Digital Marketing consists of 136 credit hours.
An established and well‑regarded program that focuses on developing professional skills and teaching international management standards. The program has successfully graduated 23 cohorts of highly qualified professionals who are currently working across various economic sectors.
The program aims to prepare and qualify specialized cadres in Digital Marketing who are capable of effectively employing modern technologies across various marketing fields and activities, in a manner that meets the needs and requirements of the local and regional labor market. This is achieved through a stimulating educational and technological environment, a qualified academic staff, and effective partnerships, in accordance with quality standards and academic accreditation requirements.
- Providing students with up‑to‑date theoretical knowledge in the fields of marketing and digital marketing.
- Equipping students with the skills required to manage and utilize modern tools and technologies in digital marketing activities within business organizations.
- Developing students’ abilities to analyze and anticipate changes in the marketing environment and to prepare digital marketing research using computerized techniques.
- Strengthening students’ entrepreneurial capabilities, promoting commitment to ethical principles and best practices in digital marketing, and achieving social responsibility.
Knowledge and Understanding
A1: Demonstrate broad knowledge of the principles and foundations of marketing and digital marketing, including their theories, tools, and applications within business organizations.
A2: Identify administrative, economic, and technological concepts related to marketing and digital marketing.
A2: Identify administrative, economic, and technological concepts related to marketing and digital marketing.
Intellectual Skills
B1: Analyze marketing phenomena and problems related to marketing and digital marketing.
B2: Evaluate the factors influencing the digital marketing mix and distinguish among its various components.
B3: Analyze customer needs and behaviors in order to develop appropriate marketing strategies for customer retention.
B4: Interpret data related to problems and opportunities in the business environment faced by organizations in the field of digital marketing.
B2: Evaluate the factors influencing the digital marketing mix and distinguish among its various components.
B3: Analyze customer needs and behaviors in order to develop appropriate marketing strategies for customer retention.
B4: Interpret data related to problems and opportunities in the business environment faced by organizations in the field of digital marketing.
Professional and Practical Skills
C1: Prepare digital marketing studies and research in accordance with sound scientific methodology.
C2: Employ information systems and digital applications in virtual marketing activities.
C3: Design and manage digital marketing applications, e‑commerce stores, and global e‑commerce platforms.
C4: Creatively and innovatively implement digital promotional campaigns.
C2: Employ information systems and digital applications in virtual marketing activities.
C3: Design and manage digital marketing applications, e‑commerce stores, and global e‑commerce platforms.
C4: Creatively and innovatively implement digital promotional campaigns.
General Skills
D1: Apply effective communication skills and manage work teams efficiently.
D2: Adhere to professional ethical values and social responsibility in digital marketing practices, taking into account behavioral, legal, and cultural differences in target markets.
D2: Adhere to professional ethical values and social responsibility in digital marketing practices, taking into account behavioral, legal, and cultural differences in target markets.
- Digital Strategic Expert: Ability to design and implement integrated marketing strategies aligned with the dynamic digital business environment.
- Skilled Data Analyst: High proficiency in using analytical tools to understand digital consumer behavior and make data‑driven decisions.
- Creative Content Specialist: Capability to produce and manage engaging and influential digital content across various social media platforms.
- Tech‑Savvy Entrepreneur: Ability to establish and manage e‑commerce stores and start‑ups efficiently and professionally.
- Technologically Proficient: Competence in utilizing artificial intelligence technologies, search engine optimization (SEO), and managing paid digital advertising campaigns.
- Ethically and Professionally Committed: Full awareness of digital marketing ethics and the commercial laws governing electronic business practices.
- Successful completion of all program credit hours (132 credit hours).
- Completion of the Graduation Project.
- Completion of the Field Training requirement.
- Achieving a minimum cumulative grade of 50%.
- Completing the program within a minimum duration of eight academic semesters.
- Managing accounts for a small project or retail store.
- Establishing a personal digital project (such as a simple e‑commerce store or a blog).
- Participating in the University’s marketing campaigns.
- Managing social media campaigns.
- Analyzing and studying marketing campaigns of well‑known companies.
- Creating digital content (writing articles, posts, or marketing content).
- Strengthening persuasion skills through skills‑based courses (communication skills, life skills, etc.).
- Completing field training (in a marketing company or an e‑commerce store) at the fourth academic level.
- Digital Marketing Manager
- Digital Advertising and Promotion Specialist
- Electronic Customer Relationship Management (e‑CRM) Specialist
- Content Marketing Specialist
- Marketing Analyst
- Search Engine and Social Media Marketing Expert